PFU to Rebrand Scanners Under the Ricoh Brand in April 2023

January 25, 2023

PFU Limited is rebranding its image scanners from the Fujitsu brand to the Ricoh brand.

PFU Limited (hereinafter “PFU”), under the direction of President and Representative Director Seiji Murakami, is rebranding its image scanners, which boast the largest market share globally, from the Fujitsu brand to the Ricoh brand. Affected products include the fi Series, the SP Series, and the ScanSnap Series.

Upon completion of the company’s stock transfer on September 1, 2022, PFU joined the Ricoh Group, entering the next stage in its 60+ year history. At this time, the company’s flagship scanning business is also coming under the Ricoh brand from April 2023.

Moving forward, by adding the worldwide sales channels available to the Ricoh Group to the already existing channels of PFU, there are plans to extend the distribution of these scanners to even more customers.

PFU has been committed to “manufacturing from the customers’ perspective” since its establishment and continues to support a revolution in digital transformation and business processes with its scanning technology.

Background and Purpose

In pursuit of Ricoh Group's vision for 2036 “Fulfillment through Work”, scanners are indispensable edge devices that facilitate digitization within the customers’ workflow by serving as an entry point to digital services. All scanner products will be rebranded as Ricoh and be integrated into Ricoh’s product and services portfolio, which also contains Ricoh’s MFPs and printers, thereby providing substantial synergy to both PFU and Ricoh.

PFU plans to utilize the worldwide sales channels of both PFU and Ricoh to provide even more customers with scanners of increased value.

In addition to rebranding its scanners, PFU will exert not only PFU’s strength, but also Ricoh’s collective strength including its technological prowess and sales force, to provide customers with new products and value.

They hope that customers will continue to support the synergy between PFU and Ricoh.

Affected Products and Changes

All PFU scanners will be rebranded as Ricoh.

This change will affect the brand that appears on the machines’ screen-printed labels and the packaging logos, but the model names, specifications, and functions will remain the same as before.

The brand logo and the domain for the scanner product website are also planned to change from April 2023.


Brand Change Schedule

  • Start of sales:
  • Rollout from April 2023 (Depends on regions)
  • Switch of websites and catalogs:
  • From April 2023

For the time being, any access to the current website URL will be redirected to the new site. Please update your links to the new URL from April 2023.


The data is based on the market share of document scanners. The market share data for Japan and North America is based on the records of 2021 collected by KEYPOINT INTELLIGENCE (Info Trends) for 6 segments of document scanners excluding Mobile/Micro scanners. Collected records are mainly about document scanners with a speed of more than 8ppm.

The market share data for Europe is based on the records of 2021 collected by infoSource in Western Europe (including Turkey and Greece).